WHAT THINGS COST
Why are the product pages on my online store not indexed by Google?
A product page can be missing for four different reasons, and only one of them is visible from the page itself.
Short answer · updated
Finding out why product pages on an online store are not indexed is the $900 technical SEO audit: a full crawl, index coverage compared with what exists on the site, structured data validated and server logs read, in five days. It ends in a fix list ranked by impact.
Four places a product page can drop out
It can be unreachable: no link leads to it, a redirect sends the crawler elsewhere, or a blocked resource stops the page loading properly. It can be reachable but not kept: the page names a different address as the real one, or several addresses carry the same product and the search engine keeps one. It can be kept but not understood, when the structured data describing the product is wrong. Or nobody asked for it at all.
A store can produce several addresses for one product through sort orders, filters and variants, which is why the second case is worth ruling out early. The first three are things a crawl can show. The fourth is not visible from the page, and it is the reason the audit includes the server logs.
Why the logs change the diagnosis
Index coverage tells you which pages the search engine kept. The server log tells you which pages its crawler actually requested. A page that was requested and not kept has a different cause from a page that was never requested, and the fix is in a different place.
The audit reads both. It starts with access to Search Console and, if you have it, server log access, so what it reports is what crawlers fetched rather than what a dashboard estimates. If no log exists, say so in the brief: the crawl and the coverage report still stand on their own.
What the audit will not do
It will not change your store. Implementing the fixes is not in the $900: the list is written so your developer can work through it, or the work can be quoted separately. It does not include keyword research or content beyond what the crawl reveals, and it does not include backlinks, which are not sold here at any price.
It also cannot promise that a page will be indexed once the list is done. Whether a search engine keeps a page is its decision, and the terms do not guarantee rankings or traffic. The package page lists one fixed price and no size tiers; if your catalogue is unusual, describe it through the quote form and it is priced the same way, with one number, one scope list and one date.
What to do with the list
Work from the top. The list is ranked by impact, so the first items on it are the ones with the largest effect. Each item says what to change and why it matters, with the measurement that found it.
A store changes constantly, and an audit describes one moment. Technical fixes as the site changes, content briefs and a monthly report are the Search Retainer at $1,500 a month, paid in advance and stoppable at the end of any paid month. It is optional, and nothing in the audit requires it.
Worked examples
| What you see | What the audit does about it |
|---|---|
| A product page is missing from Google | Full crawl, index coverage and Core Web Vitals |
| Google may never have asked for the page | Server-log analysis: what crawlers actually fetched |
| Several addresses show the same product | Crawl: Every page, every redirect, every canonical, every blocked resource. |
| The page is kept but its product details are not read | Structured data validated rather than glanced at |
| You cannot tell which of these to fix first | A fix list ranked by impact, written for your developer |
The left column is what you may be seeing. The right column is the package's own wording, copied from the price list and the package page.
| Scenario | How it adds up | Total |
|---|---|---|
| Technical SEO Audit | $900 | $900 |
| Technical SEO Audit + 1 month of Search Retainer | $900 + $1,500 | $2,400 |
Each total is the published prices added together.
Included and not included
What each package lists as included, and what its page lists as not included.
| Package | Included | Not included |
|---|---|---|
| Technical SEO Audit$900 |
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| Search Retainer$1,500/mo |
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What moves the number
- Adds to the total
- Having the fixes carried out, which is quoted separately, and monitoring afterwards, which is the retainer
- Pushes it down
- Nothing. $900 is a fixed price, not a starting price
- Changes the timeline, not the price
- How soon Search Console and server log access arrive
Frequently asked questions
Do you fix the problems or just find them?
Find, rank and explain. Fixing is quoted separately, and the list is written so you can hand it to your own developer.
How is this different from a free audit tool?
A tool lists every warning it can generate. This tells you which four of them are costing you traffic, which requires reading your site rather than scoring it.
Can you guarantee this will get me to page one?
No, and nobody honest can. Position depends on what your competitors do, what the algorithm does next and what the searcher actually wanted, none of which is ours to control. What the audit guarantees is a list of what is wrong, ranked by impact, with the measurement that found each one so your own developer can check the work.
Who actually does the work?
The studio. Nothing is resold to a third party, and the person writing your report is the person who made the changes.
When do I pay?
Fixed-price work is paid in full before it starts. Monthly work is paid monthly in advance and can be stopped at the end of any paid month. Prices are in US dollars.
When does the delivery clock start?
A delivery time starts on the first working day after payment clears and the project brief is submitted, not on the day of payment. If we are waiting on content, access or feedback from you, the clock pauses for that time.
Where these terms are defined
- Page indexing report Search Console Help
- Intro to how structured data markup works Google Search Central
- Bing Webmaster Guidelines Bing Webmaster Tools
The packages behind these numbers
Each one lists its full scope, what it excludes and how the work runs.
- Technical SEO Audit Every issue keeping your pages out of search, ranked by impact. $900
- Search Retainer Ongoing search work, measured and reported every month. $1,500/mo
The studio behind them: Search visibility.