Ads, brand & media
Ads Management
Meta and Google campaigns managed against cost per result. Impressions and reach are not results, and a report built on them is a report designed not to be checked.
- Price
- $600/mo
- Paid monthly in advance
- Delivery
- monthly
- From the first working day after the brief
- Risk
- Refundable
- In full, any time before work starts
Buy this if you have something that already converts and want to pour traffic into it. If the destination does not convert, fix that first; advertising to a broken page is an expensive way to learn.
What you get
- Campaign build and targeting
- Creative variations
- Weekly optimisation
- Plus 15% of ad spend
What it is not
- The advertising spend itself, which you pay to Meta and Google directly
- Landing page design, which is a separate package
- Original video production beyond creative variations of what exists
- Any guarantee of a return. We manage against cost per result and report it honestly
Why it costs $600/mo
$600 a month plus 15% of the advertising spend. The percentage exists so that the incentive matches the workload: a larger account genuinely takes more work. The platforms are paid by you, directly, and that money never passes through us.
How it runs
- 01 Account and tracking Campaign structure and conversion tracking that actually fires, checked rather than assumed.
- 02 Build Targeting, budgets and creative variations to test against each other.
- 03 Weekly optimisation Spend moved toward what works, away from what does not.
- 04 Reporting Cost per result, month over month, next to what changed.
Questions
Is the 15% on top of the $600?
Yes. $600 is the management fee and 15% is calculated on the spend you put through the platforms. Both are stated up front because surprise percentages are how this industry earned its reputation.
Who pays Meta and Google?
You do, with your own card on your own accounts. Platform fees and ad spend are not refundable by us, and where a platform refunds us we pass it on in full.
What is the minimum spend?
There is no contractual minimum, but below a few hundred dollars a month the platforms cannot learn anything and neither can we. We will tell you if your budget is too small rather than take it.