MADE BY PWR

Ads, brand & media

Brand Identity

A logo is a mark. An identity is the system that keeps every future thing you make looking like it came from the same place: the typography, the colour, the spacing and the rules for when to break them.

Price
$1,200
Paid in full before work starts
Delivery
2 weeks
From the first working day after the brief
Risk
Refundable
In full, any time before work starts
Start this — $1,200

Buy this if you are starting, rebranding, or have collected five slightly different logos and no idea which is correct.

What you get

  • Logo and lockups
  • Type and colour system
  • Usage guidelines
  • Asset pack in every format you need

What it is not

  • Trademark search or registration, which is a legal matter and should be treated as one
  • Packaging, print production or signage artwork
  • A website, which is a separate package and usually the next one
  • Naming. If you need the name itself, say so and we will quote it

Why it costs $1,200

$1,200 over two weeks covers the mark and its lockups, a type and colour system, written usage guidelines and an asset pack in every format you will be asked for. The guidelines are the part that stops the identity decaying six months later.

How it runs

  1. 01 Brief What the business is, who it talks to, and which existing brands you admire and why.
  2. 02 Direction A small number of distinct directions, not forty variations of one idea.
  3. 03 System The chosen direction built out into type, colour, spacing and lockups.
  4. 04 Guidelines and assets Written rules and every file format, so the identity survives contact with other people.

Questions

Is this just a logo?

No, and that is the point of the price. A logo on its own is the cheapest part and the least useful without the system around it.

How many concepts do I see?

A few genuinely different directions. Showing twenty near-identical options is a way of making the client do the deciding.

Do I own it?

Yes, once the final payment clears. Third-party fonts stay under their own licences, and we tell you which ones those are before you are committed.