MADE BY PWR

ADS, BRAND & MEDIA

Three separate jobs that keep getting confused.

A logo is not an identity. A campaign is not creative. And neither of them will rescue a page that does not convert. These are three jobs, priced separately, because buying the wrong one is the expensive mistake here.

Identity: the system, not the mark

A logo is one mark. An identity is the system that keeps everything you make afterwards looking like it came from the same place: the typography, the colour, the spacing, and the written rules for when to break them. Without the system, six months of work by four different people produces six slightly different companies.

That is the most common thing we are asked to fix, and fixing it costs more than doing it once.

Ads: managed against cost per result

Impressions and reach are not results, and a report built on them is a report designed not to be checked. Campaigns here are managed against cost per result, reported month over month next to what changed.

The fee is $600 a month plus 15% of the advertising spend, and both halves are said out loud before you start. The spend itself is paid by you, directly to Meta and Google on your own accounts, and never passes through us.

Fix the destination before buying traffic

Advertising to a page that does not convert is an expensive way to learn that the page does not convert. If the destination is weak, a landing page will do more for your cost per result than any amount of bid tuning.

If the page is the problem, we would rather say it before taking a management fee than after three months of it.

Production: enough material to actually post

A campaign or a feed stalls when nobody has anything to post. A batch of production-ready visuals and short video cuts, made in five days from material you already have, fixes that without a new shoot.

Source files are included, because assets you cannot edit are assets with an expiry date.

What this does not include

  • Percentage fees that are not stated before you start
  • Reporting built on impressions instead of cost per result
  • Running ads at a destination we have told you will not convert

Ads, brand & media: every price

  1. Brand Identity A logo is not an identity. This is the whole system. $1,200 2 weeks
  2. Ads Management Meta and Google campaigns managed against cost per result, not impressions. $600/mo + 15% of ad spend monthly
  3. Visual & Video Pack A batch of production-ready visuals and short video cuts. $450 5 days
The ads, brand & media packages and their published prices, with monthly fees drawn as outlines rather than ranked against one-off prices.
Read from the catalogue at build time, so it cannot drift from the list above.

Questions people ask before buying this

  • How much does a logo and brand identity cost? A complete identity - mark and lockups, a type and colour system, written usage guidelines and an asset pack in every format - costs $1,200 and takes two weeks. A logo on its own costs less than this and covers less of what an identity has to do.
  • How much does Google and Meta ads management cost? Meta and Google campaign management costs $600 a month plus 15% of the advertising spend. The spend itself is paid by you, directly to the platforms, and never passes through us. Both numbers are stated up front, so neither appears for the first time on an invoice.
  • How much does a batch of product visuals and short videos cost? A batch of ten platform-ready visuals and three short video cuts costs $450 and is delivered in five days. The price includes the source files and one revision round, and the work is made from product material you already have rather than from a new shoot.
  • When should a new business get its brand identity designed? Before anything that carries the brand. The $1,200 Brand Identity takes two weeks, so launching with the $3,500 Website behind it is $4,700 and five weeks if the two run back to back; a $1,200 Landing Page instead of the Website makes it $2,400 and three weeks.

Not sure which one?

Describe the project and we price it the same way: one number, one scope list, one date, back within a business day.