WHAT THINGS COST
How much does real-time 3D product visualisation cost?
What a product people can turn in a browser costs, and why the date depends on your files.
Short answer · updated
Real-time 3D on the web - a product a visitor can turn, a scene that responds to scrolling, geometry that actually renders in the browser - starts at $4,500. The delivery date is scoped rather than fixed, because the variable is whether usable 3D assets already exist.
Real-time is not a rendered video
A rendered video is a film of a product. Real-time means the geometry is in the browser and the visitor controls the camera, which is a different job: it has to hold frame rate on a phone, degrade gracefully on hardware that cannot run it, and download fast enough that nobody leaves first.
Both are legitimate. A video is cheaper and sometimes better. Real-time earns its cost when the thing being sold has to be examined rather than watched.
Your files set the date
A clean model from a manufacturer shortens the job by a week. A model built for print or for offline rendering usually needs reducing, retopologising and re-texturing before it will run in a browser at all. A photograph of the product is not a starting point, and modelling from scratch is quoted separately once we have seen what you have.
This is why the delivery is scoped instead of fixed. We would rather give a date we can hold after looking at the files than a number that slips.
Why the price is a published number
The work is done in the studio rather than subcontracted, so there is no second margin inside the number. The price is the price on the package page.
It is not a lower quality tier: the package lists real 3D assets with no placeholder geometry and a 60fps target on mid-range hardware.
What is excluded
Licences for third-party models, textures and environment maps. Native app or headset builds, because this is the web. And anything that needs a top-end graphics card to hit frame rate, since the target is mid-range hardware and the fallback is what older devices get.
Worked example
| Package | Price | Delivery |
|---|---|---|
| Website | $3,500 | 3 weeks |
| Immersive / 3D Experience | from $4,500 | Dated once the scope is agreed |
| Immersive / 3D Experience over Website | $1,000 more at the starting price | Not comparable: one is dated once the scope is agreed |
Both prices are the published ones on the package pages.
Included and not included
What each package lists as included, and what its page lists as not included.
| Package | Included | Not included |
|---|---|---|
| Immersive / 3D Experiencefrom $4,500 |
|
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| Custom Web Appfrom $7,500 |
|
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| Website$3,500 |
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What moves the number
- Pushes it up
- Modelling from scratch, several product variants, configurable materials and colours
- Pushes it down
- A clean existing model, one product, one camera path
- Sets the date, not the price
- The state of your 3D files
Frequently asked questions
Why is the delivery scoped instead of fixed?
Because the variable is your assets, not our speed. We would rather give you a date we can hold after seeing the files than a number that slips.
Will it work on an older phone?
The fallback will. Real-time 3D on a five-year-old budget phone is either slow or hot, so those devices get a static scene that still sells the product.
When do I pay?
Fixed-price work is paid in full before it starts. Monthly work is paid monthly in advance and can be stopped at the end of any paid month. Prices are in US dollars.
When does the delivery clock start?
A delivery time starts on the first working day after payment clears and the project brief is submitted, not on the day of payment. If we are waiting on content, access or feedback from you, the clock pauses for that time.
Who owns the finished work?
When the final payment for a project clears, the deliverables become yours. We keep the right to use the work in our portfolio, described without naming you unless you agree otherwise. Third-party components (fonts, libraries, stock assets) stay under their own licences.
Can I get a refund?
Before work starts: Full refund, no questions asked. Ask any time before we begin and you get everything back. After work starts, before delivery: You are refunded the part of the project not yet done, assessed against the work completed at that point. If we have finished the design but not the build, you pay for the design and the rest comes back. After delivery: If the delivered work does not match what the package listed, tell us within 14 days. We fix it, and if we cannot, we refund you in full. Deliverables built exactly to the listed scope are not refundable simply because you changed your mind.
The packages behind these numbers
Each one lists its full scope, what it excludes and how the work runs.
- Immersive / 3D Experience Real-time WebGL and motion, built from real 3D assets. from $4,500
- Custom Web App A working product, not a prototype: auth, data, admin, deployment. from $7,500
- Website A site of up to 7 pages with a real information architecture. $3,500
The studio behind them: Web design & development.