WHAT THINGS COST
How much does a landing page cost?
One page, one job, and a number that does not need a meeting.
Short answer · updated
A custom landing page designed and built from scratch costs $1,200 and takes seven days. A template you fill in yourself is assembled rather than designed, and looks it. There is not much honest ground between those two.
What you are actually paying for
Not the code. Building one page is the fast part of the job and any competent developer can do it. The cost is the decisions: what goes above the fold, what order the argument runs in, which of your six proof points survive, and what gets cut so the remaining ones are read.
A landing page has no menu to wander into and no second page to hide a weak argument behind. That is why it is the lowest-priced test of whether an offer works that we sell, and why the design cannot be borrowed from a theme that was arranged around somebody else's argument.
Template, freelancer, studio
A template is the right answer when you already know the page converts and you only need it to exist. It is the wrong answer when the page is the experiment, because you will not learn anything from a layout that was not built around your offer.
A freelancer is often excellent and often cheaper. The variance is the problem: the same brief produces a different result depending on who picks it up, and you find out afterwards. A studio price buys a predictable result and somebody who is still there in a month.
What is not in the price
Writing your claims. We structure the copy, decide the order and write the connective text, but the facts, the offer and the proof come from you, because we cannot invent what your product does.
Also excluded: advertising setup or media buying, a content management system, and custom illustration or photography. A landing page that needs all four is a project rather than a page, and it should be quoted as one.
When a landing page is the wrong purchase
When you have a business that needs explaining rather than one offer that needs selling. A site of up to 7 pages at $3,500 exists for that, and cramming an entire company onto one scrolling page is a common and expensive mistake.
Also when you expect to edit the text every week. The page is static, which keeps it light to load, and static means editing code or asking us. Say so in the brief and we will scope an editable region rather than leaving you stuck.
Worked example
| Package | Price | Delivery |
|---|---|---|
| Landing Page | $1,200 | 7 days |
| Website | $3,500 | 3 weeks |
| Website over Landing Page | $2,300 more | 2 weeks longer |
Both prices are the published ones on the package pages.
Included and not included
What each package lists as included, and what its page lists as not included.
| Package | Included | Not included |
|---|---|---|
| Landing Page$1,200 |
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| Website$3,500 |
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What moves the number
- Pushes it up
- Custom illustration, an animated or 3D hero, several offers on one page
- Pushes it down
- Nothing much. This is close to the floor for designed work
- Changes the timeline, not the price
- How fast you send the offer, the proof and the brief
Frequently asked questions
Why does one page cost $1,200?
Because the page is designed, not assembled. A template is assembled and looks like a template. The number is what it costs us to make the layout decisions, build it properly and test it at phone width, delivered in seven days.
Can I edit it myself afterwards?
The page is static, so editing means editing code or asking us. If you expect to change the text weekly, buy the Website package instead, or tell us in the brief and we will scope a small editable region.
What if I need a second page later?
You keep the design system, so a second page is cheaper than starting again. Ask for a quote rather than buying a second landing page.
When do I pay?
Fixed-price work is paid in full before it starts. Monthly work is paid monthly in advance and can be stopped at the end of any paid month. Prices are in US dollars.
How do revision rounds work?
Each package states how many revision rounds it includes. A revision round is one consolidated set of changes within the agreed scope. Changes that alter the scope are quoted separately.
When does the delivery clock start?
A delivery time starts on the first working day after payment clears and the project brief is submitted, not on the day of payment. If we are waiting on content, access or feedback from you, the clock pauses for that time.
Can I get a refund?
Before work starts: Full refund, no questions asked. Ask any time before we begin and you get everything back. After work starts, before delivery: You are refunded the part of the project not yet done, assessed against the work completed at that point. If we have finished the design but not the build, you pay for the design and the rest comes back. After delivery: If the delivered work does not match what the package listed, tell us within 14 days. We fix it, and if we cannot, we refund you in full. Deliverables built exactly to the listed scope are not refundable simply because you changed your mind.
The packages behind these numbers
Each one lists its full scope, what it excludes and how the work runs.
- Landing Page One page built to convert, designed and coded from scratch. $1,200
- Website A site of up to 7 pages with a real information architecture. $3,500
The studio behind them: Web design & development.