MADE BY PWR

WHAT THINGS COST

When should I order a landing page before a product or app launch?

The page takes a fixed number of days, but the day it starts is set by you, not by the calendar.

At least seven days before it has to be live, plus the time to pay and send the brief. The $1,200 Landing Page takes seven days counted from the first working day after payment clears and the brief is submitted, and the clock pauses whenever we are waiting on you.

The packages behind the answer to "When should I order a landing page before a product or app launch?", drawn as a price ladder with what pushes the number up and down.
Prices read from the catalogue, so this chart cannot disagree with the pricing page.

Counting back from launch day

The seven days do not start when you decide to buy. Fixed-price work is paid in full before it starts, and the clock begins on the first working day after payment clears and the brief is submitted. So the real lead time is the days it takes you to pay and write the brief, plus seven.

Anything that makes us wait pauses the clock for exactly as long as the wait. Feedback is the usual cause, which is why sending it as one consolidated set matters more than any other single habit if the date is fixed.

What has to exist before the brief

The offer, the audience and what counts as a conversion. The page is structured and its connecting text written by the studio, but the claims, the offers and the proof come from you. For a launch, those are exactly the facts most likely to be unsettled until the last moment.

Decide which of them are final before ordering. A page ordered early and then held up by a missing price or a missing quote loses its seven days to waiting, and the waiting is counted against nobody but the launch date.

What the page does on launch day, and what it does not

It is one page, designed and coded from scratch, responsive down to 390px, with analytics and conversion tracking wired in and two revision rounds. It is static, so editing means editing code or asking us. It sends visitors toward the action you define in the brief.

It is not an application. A sign-up list kept in a database, accounts, payments or bookings make the job a web application, which starts at $7,500 and is a different package rather than a bigger landing page. It also does not include setting up an ad account or buying media; that is the Ads Management package, which is priced separately.

Launch material has its own clock

Visuals and short video for the launch are the Visual and Video Pack: ten platform-ready visuals and three short cuts for $450, in five days, made from product material you already have. They are not part of the page and do not shorten it.

Run one after the other, the two add up in the table below. Because the packages do not say they overlap, plan around the sum, and send the product material in the same week as the brief so neither clock waits on the other.

If the date moves

Order when you can send the brief, not before. If we cannot start because the content, access or approvals we asked for have not arrived, the project is held open for 90 days with two reminders. After that it closes and half is refunded, because the slot was reserved and not resold.

Before work starts, a full refund is available on request, so a launch that slips before the brief is written costs nothing but the time. After that point the refund is assessed against the work completed at that moment.

Worked examples

Page first, then launch material
Order of workPrices addedTotalDelivery added up
Landing Page $1,200 $1,200 7 days
Landing Page, then Visual & Video Pack $1,200 + $450 $1,650 7 days + 5 days = 12 days

Each delivery time is the published one, added as if a package starts when the one before it is delivered. The packages do not say they can overlap, so this is the longest case. Each clock pauses whenever we are waiting on you.

What the published prices add up to
ScenarioHow it adds upTotal
Landing Page $1,200 $1,200
Landing Page + Visual & Video Pack $1,200 + $450 $1,650
Landing Page + Visual & Video Pack + 1 month of Ads Management at $1,000 of ad spend $1,200 + $450 + $600 + 15% of $1,000 $2,400

Each total is the published prices added together.

Included and not included

What each package lists as included, and what its page lists as not included.

Included and not included, by package
PackageIncludedNot included
Landing Page$1,200
  • Custom design, no template
  • Copy structure and hierarchy
  • Responsive down to 390px
  • Analytics and conversion tracking
  • Two revision rounds
  • Writing the claims. We structure the copy and write the connective text; the facts, offers and proof come from you
  • Ad account setup or media buying, which is a separate package
  • A content management system. One page does not need one
  • Custom illustration or photography
Visual & Video Pack$450
  • 10 platform-ready visuals
  • 3 short video cuts
  • Source files
  • One revision round
  • Original filming or a photo shoot. This works from material you already have
  • Stock licences, if the brief needs stock we do not already hold
  • Ongoing content production, which is the social growth retainer
  • Copywriting beyond short on-image text
Ads Management$600/mo + 15% of ad spend
  • Campaign build and targeting
  • Creative variations
  • Weekly optimisation
  • Plus 15% of ad spend
  • The advertising spend itself, which you pay to Meta and Google directly
  • Landing page design, which is a separate package
  • Original video production beyond creative variations of what exists
  • Any guarantee of a return. We manage against cost per result and report it honestly

What moves the number

Makes it longer
Waiting on the offer, the proof or your feedback, each of which pauses the clock, and anything beyond the one-page scope
Makes it shorter
The brief sent the day you pay and feedback returned as one consolidated set
Does not move the price
The fee is fixed at $1,200. A paused clock does not add to it

Frequently asked questions

Can I edit it myself afterwards?

The page is static, so editing means editing code or asking us. If you expect to change the text weekly, buy the Website package instead, or tell us in the brief and we will scope a small editable region.

What if I need a second page later?

You keep the design system, so a second page is cheaper than starting again. Ask for a quote rather than buying a second landing page.

When does the delivery clock start?

A delivery time starts on the first working day after payment clears and the project brief is submitted, not on the day of payment. If we are waiting on content, access or feedback from you, the clock pauses for that time.

What happens if I am slow to send content or access?

If we are waiting on content, access or feedback from you, the clock pauses for that time. If we cannot start because you did not send the content, access or approvals we asked for, we hold the project open for 90 days and remind you twice. After that the project closes and 50% is refunded, because the slot was reserved and not resold.

How do revision rounds work?

Each package states how many revision rounds it includes. A revision round is one consolidated set of changes within the agreed scope. Changes that alter the scope are quoted separately.

When do I pay?

Fixed-price work is paid in full before it starts. Monthly work is paid monthly in advance and can be stopped at the end of any paid month. Prices are in US dollars.

The packages behind these numbers

Each one lists its full scope, what it excludes and how the work runs.

The studio behind them: Web design & development, Ads, brand & media.